Background.

Subject-matter expertise meets the power of the written word.

As a copywriter and editor, I don’t just write “pretty” copy. I actually very much enjoy working with complex subject matter, clarifying difficult issues and building trust and authority for your organization.

I bring together an academic and public-sector background with nearly 25 years of professional experience. I have a degree in Law (BA, Leiden University), including some fascinating minors, and more than eight years’ experience as a policy adviser and project manager in public administration and central government, including the Ministry of the Interior and Kingdom Relations, the Municipality of The Hague and UWV, to name but a few. I am used to working within complex legal, technical and social frameworks, including drafting strategic policy papers, impact assessments and research reports. Just as importantly, I translate these documents and relevant laws and regulations into clear communication that is accessible to people at every level. In other words: readable by anyone. Writing and analysis are quite literally part of my DNA. I’m always looking to develop and update my professional knowledge!

Since 2014, I have combined this experience within governmental organizations with more than twelve years as a self-employed professional: as an all-round writer and translator. B2B communication (in my honest opinion) requires more than just polished language; it calls for an eye for detail, factual accuracy and a deep understanding of both the target audience and the subject matter.

What is my core expertise?

My work focuses primarily on delivering high-quality writing and editorial services:

• Strategic B2B copywriting and content: from substantive articles, research reports and papers to engaging, relevant marketing content, flyers and promotional copy.
• Human editing and fact-checking (YMYL and E-E-A-T): thorough review, verification and rewriting of more complex documents and AI-generated drafts to meet current quality and authority standards.
• Storytelling and rewriting: turning raw ideas or technical jargon into a clear, inspiring and persuasive narrative, without compromising on substance.
• Proofreading and editing: a keen eye for detail (and grammar) in every document I deliver. Everything should reflect excellence, since I won’t settle for less.

A pragmatic content creator can help your organisation get noticed.

In the B2B world, it’s all about trust, knowledge and (above all) fast and highly effective results. With experience in both the public and private sector, I move effortlessly between high-level strategy and practical detail. Whether you need engaging articles, help structuring complex business research or your monthly content, I work alongside you to create copy that persuades, informs and stays relevant over time.

Curious about what a knowledgeable writing partner can do for your organisation or project?

Feel free to get in touch for a no-obligation introductory call.

Real-world experience. Bound by NDAs, but still realistic.

I wrote the complete service portfolio for many small to medium-sized B2B companies. The result: clear, sharper positioning and more leads.

Clients consistently report that the texts require virtually no internal revision rounds and perform excellently in terms of readability and discoverability.

Over the years, I have carried out a wide range of assignments for government organizations, professional service providers, and various B2B companies.

Specialized in standard web content, policy documents, technical documentation, and the fact-checking and rewriting of AI-generated drafts.